Business & Market Development Executive and Startup Advisor at Execution Matters
Industry: Computer Software, Management & Business Consulting
Summary: Shirley Yager wears multiple hats as an executive and individual contributor for a number of technology startup companies and works to bring their product/technology to market. She is a versatile executive with breadth of experience in strategic planning, market research and analysis, product management, marketing communications, operations, and business development. In her 19 years at Qualcomm, Shirley identified innovative business opportunities, validated the market potential of technologies in R&D, and launched products, which resulted in the introduction of products and services into a variety of vertical markets, the creation of new business units, the capture of new customers, and generated revenues from new markets. She volunteers as the co-Chair of the Technology Special Interest Group for Athena, a non-profit that empowers women in STEM. Shirley graduated from San Diego State University with a B.S. in Management and a MBA with an emphasis in Marketing Strategies. Additional information on Shirley’s background can be found on her LinkedIn page.
Who is your target customer? TurningPoint is the executive recruiting firm of choice for Sales, Marketing, and Operations professionals. Our clients are based in Southern California, and while we work a great deal with the technology, manufacturing, distribution and software space, we recruit nationally across all industries and company sizes.
When you are not working, what do you like to do? Planning the next adventure in Hawaii; experimenting with recipes