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Margaret (Peggy) Fyffe

Industry:Marketing and Advertising

Summary: Senior international marketing leader with global experience building brands at major international Healthcare and Consumer Packaged Goods companies with revenues from $50M to over $20B annually. Collaborated with internal functional groups introducing new products and establishing partnerships by leveraging CRM and trade marketing along with product and strategy development to drive company revenue. Presented to CPG professionals around the globe from mid-level managers to C-Executives throughout North America, Europe, China, and Russia.

• Marketing strategy • E-marketing • Advertising / promotions
• Business planning • Digital media • Direct response
• Product management • CRM • Trade shows / events
• New product development • Consumer Insights • Brand management
• Product launch • Pricing strategies • Media / Public Relations

When you are not working, what do you like to do? Southland Collie Rescue • Reading • Cooking • Gardening • Sewing • Gym • College and NFL Football

Contact Me:
(760) 747.9907