Meet Our Members


Alina Caceres

Director of Sales and Marketing at Procede Software

Industry: Computer Software

Summary: Alina leads sales and marketing efforts for a San Diego based enterprise software development company. Sales efforts comprise the engagement, development, and conversion of new business. Marketing efforts comprise oversight of all print and electronic media, and event participation.

Board Memberships: Advisory Board- University of San Diego- School of Leadership and Education Sciences; Founding Member- Princess Project; Women’s Leadership Council- United Way of San Diego County

Who is your target customer? Target customers are automotive and truck dealerships in the United States and Canada. Average customer company size is $15M in revenue and 75 employees.

Who is your primary target contact? Primary target contacts are business owners (Dealer Principals), CIO or CTO, CEO, CFO, and General Managers.

What sets you apart from the competition?
 Our technology platform sets us apart from our competition. As a Microsoft Certified partner, our products have been built using Microsoft development tools, integrate easily with Windows applications that people are already familiar with, and are powered by a SQL Server foundation. Further, our agile development and strong partner relationships, allows our team and our customers to work faster, and smarter using our products.

When you are not working, what do you like to do? Travel, volunteer, entertain friends and family, and show-off the Bier Garden Encinitas!

Contact Me: