In the News- The Sales Leadership Alliance Adds New Board Members

Now in its fourth year, the Sales Leadership Alliance recently announced the launch of its second chapter membership campaign, and the addition of four board members. “We were extremely pleased with our 2013 results, and the first quarter of 2014 has seen a continuation of this success,” explains Ken Schmitt, Founder and President of the Sales Leadership Alliance (SLA). “As companies continue to decrease the amount of capital allocated for internal training, and seasoned professionals look for new and innovative opportunities to connect and learn, we are committed to supporting and connecting these top notch, sales and marketing leaders throughout the region. Our membership more than tripled in 2013, and we are looking forward to the build-out of the Orange County market in 2014.” The expanded board is comprised of Ken Schmitt, Gregg Fasbinder, Sven Johnston, Rani Khetarpal, Elaine Rosen and Lauren Wiswall.

“We are honored and delighted to serve on the board of an organization that broadens minds, captures hearts and is a game changer for senior sales and marketing managers and executives. This alliance is an ideal platform for networking and learning about critical sales and marketing topics, and our speakers are world class,” comments Gregg Fasbinder, COO, and Lauren Wiswall, Leadership Consultant, at Sagatica, a leadership development firm based in San Diego. The mission of the SLA is simple: to provide opportunities for professional development, peer-to-peer networking and lead sharing to the region’s seasoned sales and marketing professionals.

“This is the first group that finally focuses solely on Sales and Business Development executives. Most people don’t recognize the variety of sales responsibilities, and how much they differ,” says Sven Johnston, Partner and SVP Business Development for Gigasavvy in Irvine, CA, and the Founder of We Are Orange County! Gigasavvy is the one of the region’s largest fully integrated, in house digital, branding and marketing services firm. “I attend over 240 events every year and the SLA is the only group I am aware of that focuses on bringing sales and marketing professionals together, across a variety of industries.”

According to Rani Khetarpal, National Field Business Manager for the Oncology division of Glaxo SmithKline, “The Sales Leadership Alliance presents a unique opportunity for sales and marketing leaders across industries to come together to not only network, but share best practices and valuable leadership skills that are relevant regardless of their industry and customer base.”

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