Founder and President at LoyaltyCraft Consulting
Industry: Management & Business Consulting
Summary: Lauren Feehrer is the President/Founder of LoyaltyCraft Consulting, a firm designed to help companies deliver exceptional customer experiences. In her 19 years of consulting she has led business strategy and technology initiatives serving clients in healthcare, financial services, retail, and industrial industries at companies including Dell EMC, Best Buy, ECOLAB, and IDEXX Laboratories. After an extensive career at consulting firms Accenture and Alliance Global Services, Lauren opened her own consultancy, LoyaltyCraft, in 2016 to focus on what matters most: The Customer Experience. Lauren is a Certified Customer Experience Professional (CCXP), the San Diego Ambassador of the Customer Experience Professionals Association (CXPA), Executive Circle Vice President of the Orange County Chapter of the American Marketing Association, a Trusted Advisor in the Critical Mass Peer Groups, and a Member Advisor for Insight Wave, an immersive accelerator for strategic customer experience implementation. She is a frequent speaker and workshop facilitator on understanding the customer, digital experience, and employee engagement. Lauren lives in Carlsbad, California and enjoys running with her husband and surfing with her two sons.
Board Memberships: American Marketing Association of Orange County
Who is your target customer? Mid-Market company with a desire to improve retention of customers and employees
Who is your primary contact? Executive: CEO, CMO, COO, Head of HR, Head of Customer Service
What sets you apart from the competition? I have the calm confidence to be courageous.
My passion is helping companies create meaningful experiences with their customers. This begins with listening and empathy, must be aligned to strategic objectives and is designed through customer personas and journey maps focused on moments that matter. Twenty years of leading software implementations, business strategy, and CX initiatives have provided a wealth of experiences that have shaped my perspective.
When you are not working, what do you like to do? surf, run, and hang out with my dog and my boys