Wednesday, March 10, 8:10 AM – 9:45 AM | Online

Be honest... How many times has the flame of a brilliant plan ignited only to be snuffed out by doubt and details before it could catch fire? You're not alone! Leaders are continually plagued by executing the detail of their great ideas. This is not the case for our March SMLA presenter!...

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The Rise of the Fractional C-Suite:

Wednesday, February 10, 8:10 AM – 9:45 AM PST | Online

If there was one word to describe 2020, it would've been ‘pivot.” Organizations had to pivot everything from their workforce, to their financial projections, and in some cases, even their goods and services! Perhaps it’s time to pivot one area that probably seems untouchable… Your leadership structure....

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COVID-19 Information: We understand the impact this has on our community.  Businesses across the country are working hard to adjust to a new normal as we navigate the COVID-19 pandemic.  To support your health and well-being, we are closely monitoring the official guidance from health authorities, local governments, and the CDC. In response, we are currently hosting all of our SMLA events online.


The Sales & Marketing Leadership Alliance (SMLA) was formed as a resource for the region’s sales and marketing leaders. Our objective is to build a community of sales and marketing professionals, providing world-class educational opportunities while connecting these professionals to the region’s top-notch resource providers.

The mission is simple – to bring sales and marketing leaders together, to enhance their productivity, build stronger bonds, leverage best practices and ultimately increase sales and enhance brands.

With the average tenure of an employee in the U.S. steadily dropping, and the new paradigm of four to five generations working side by side for the first time ever, the role of sales and marketing is vitally important to an organization’s success. However, many Sales and Marketing professionals enter into their first leadership role, with little, if any, formal training on effective management. Additionally, there are limited resources for these leaders to gain access to professional development, best in class methodology and peer 2 peer networking – that’s where the SMLA comes in!

The SMLA – Where Sales and Marketing Meet!


San Diego

This chapter meets the 2nd Wednesday of each month
7:30AM – 9:30AM
Marsh & McLennan Agency
9171 Towne Centre Dr, Suite 150
San Diego, CA 92122

Orange County

This chapter meets the last Thursday of each month
8:00AM – 9:45AM
5151 California Avenue, Suite 100
Irvine, CA 92617

Austin, TX

Launching in April, our newest chapter will meet on the third Wednesday of each month
7:30 AM to 9:30 AM (CDT)
Eagle Strategies, LLC/New York Life
6200 Bridge Point Pkwy, Building 4, 2nd Floor, Barton Springs Room
Austin, TX 78730

Los Angeles


Stay tuned for our 2020 program
Manhattan Beach, CA


We value the relationship we have forged with sponsor organizations since launching the SMLA in 2011.

Learn more about the sponsorship levels and benefits here.

We have events in San Diego, Orange County, Los Angeles, and Austin TX each month. We hope you’ll join us!

View all our upcoming events

This group is a cross-industry association and has been formed to serve individuals whose primary responsibility is generating revenue for their company through the direction and management of a sales or marketing team.