Beyond the Boomers: Digital Marketing to Gen X and Y

Wednesday, October 9, 7:30 AM – 9:30 AM
San Diego | Marsh & McLennan Agency

Does your website effectively speak to your target market? Let’s explore the tactics and strategies — technical and practical — that can draw members of Generation X and Generation Y (millennials) to your brand online.

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Frenemies - Why Sales & Marketing Struggle to Get Along

Tuesday, October 1, 8:30 AM – 10:15 AM
Los Angeles | Manhattan Towers

Let's bring Sales and Marketing to the table to hash out their differences and strike a peace accord.

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Sports Marketing is in a League of its Own

Thursday, September 26, 8:00 AM – 9:45 AM
Irvine| Irvine Business Complex, Irvine

What makes sports selling and marketing unique? We aren't just selling wins and losses, we're selling an experience. Join us for a high energy discussion on...

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The Sales & Marketing Leadership Alliance (SMLA) was formed as a resource for the region’s sales and marketing leaders. Our objective is to build a community of sales and marketing professionals, providing world-class educational opportunities while connecting these professionals to the region’s top-notch resource providers.

The mission is simple – to bring sales and marketing leaders together, to enhance their productivity, build stronger bonds, leverage best practices and ultimately increase sales and enhance brands.

With the average tenure of an employee in the U.S. steadily dropping, and the new paradigm of four to five generations working side by side for the first time ever, the role of sales and marketing is vitally important to an organization’s success. However, many Sales and Marketing professionals enter into their first leadership role, with little, if any, formal training on effective management. Additionally, there are limited resources for these leaders to gain access to professional development, best in class methodology and peer 2 peer networking – that’s where the SMLA comes in!

The SMLA – Where Sales and Marketing Meet!


San Diego

This chapter meets the 2nd Wednesday of each month
7:30AM – 9:30AM
Marsh & McLennan Agency
9171 Towne Centre Dr, Suite 150
San Diego, CA 92122

Orange County

This chapter meets the last Thursday of each month
8:00AM – 9:45AM
Irvine Business Complex
2020 Main Street, 2nd Floor
Irvine, CA 92614

Los Angeles

Our newest chapter meets the first Tuesday of every month!
8:30AM – 10:15AM
Premier Workspaces
1230 Rosecrans Avenue, Suite 300
Manhattan Beach, CA 90266


We value the relationship we have forged with sponsor organizations since launching the SMLA in 2011.

Learn more about the sponsorship levels and benefits here.

We have events in San Diego, Orange County, and Los Angeles each month. We hope you’ll join us!

View all our upcoming events

This group is a cross-industry association and has been formed to serve individuals whose primary responsibility is generating revenue for their company through the direction and management of a sales or marketing team.