Wednesday, October 4, 5:30 PM – 9:00 PM
Marriott Del Mar

Celebrating San Diego County's top Sales & Marketing Leaders!

Nominations Now Open

What do Your Customers Really Want? The Secret to Consistent Growth

Wednesday, August 9, 7:30 AM – 9:30 AM
San Diego, CA | Barney & Barney

Wouldn't it be great to have a crystal ball that revealed your customer’s every need and desire?...

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Sales, Metrics, and Customer Success: NPS® - What is in a Question?

Thursday, July 27, 5:30 PM – 7:30 PM
Real Office Centers, The Vine OC | 5151 California Avenue #100

Net Promoter Score (NPS) is a powerful Sales tool – if you use it correctly. Used by over 70% of Fortune 500 companies for its ability to predict retention and growth, it starts by asking customers a single question...

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The Sales & Marketing Leadership Alliance (SMLA) was formed as a resource for the region’s sales and marketing leaders. Our objective is to build a community of sales and marketing professionals, providing world-class educational opportunities while connecting these professionals to the region’s top-notch resource providers.

The mission is simple – to bring sales and marketing leaders together, to enhance their productivity, build stronger bonds, leverage best practices and ultimately increase sales and enhance brands.

With the average tenure of an employee in the U.S. is steadily dropping, and the new paradigm of four to five generations working side by side for the first time ever, the role of sales and marketing is vitally important to an organization’s success. However, many Sales and Marketing professionals enter into their first leadership role, with little, if any, formal training on effective management. Additionally, there are limited resources for these leaders to gain access to professional development, best in class methodology and peer 2 peer networking – that’s where the SMLA comes in!

The SMLA – Where Sales and Marketing Meet!


San Diego

This chapter meets the 2nd Wednesday of each month
7:30AM – 9:30AM
Barney & Barney
9171 Towne Centre Drive, Suite 150
San Diego, CA 92122

Orange County

This chapter meets the last Thursday of each month
5:30PM – 7:30PM
ROC Irvine – The Vine
5151 California Ave, Suite 100
Irvine, CA 92617


We value the relationship we have forged with sponsor organizations since launching the SMLA in 2011.

Learn more about the sponsorship levels and benefits here.

We have events in San Diego and in Orange County each month. We hope you’ll join us!

San Diego and
Orange County Chapters

This group is a cross-industry association and has been formed to serve individuals whose primary responsibility is generating revenue for their company through the direction and management of s sales or marketing team.